2010 Honda BRIO Concept

2010 Honda BRIO Concept

Scheduled to be introduced in Thailand and India in 2011, at the 27th Thailand International Motor Expo starting November 30, 2010. Honda held the world premiere of a prototype of Honda BRIO, the new small-sized vehicle developed for Asian markets.

2010 Honda BRIO Concept

Prototype of Honda BRIO is being developed with Honda's advanced technologies, while further advancing Honda's "man maximum, machine minimum" concept. Being developed as a commuter which is easy-to-use even in urban areas, the prototype of Honda BRIO adopts an easy-to-handle compact body (length 3,610mm x width 1,680mm x height 1,475 mm) while ensuring enough cabin space achieved by highly efficient packaging. Honda thoroughly pursued the creation of an advanced exterior form, which is compact while asserting a strong presence With this vehicle.

2010 Honda BRIO Concept

Honda will develop unique versions for Thailand and India to reflect different customer needs in those markets for the mass-production model, which will be an entry-level car, for which demand is increasing in newly emerging nations. Moreover, Honda will leverage the resources Honda has cultivated through its motorcycle business and utilize local sourcing of parts and materials such as sheet steel with this vehicle.

2010 Honda BRIO Concept

Unique versions for the Indian model that is scheduled to be introduced within 2011, local customer needs for a small car will be reflected and local content will be increased to create a model that achieves a good balance between vehicle performance and price. Unique versions for the Thai model that is scheduled to be introduced in March 2011, the fuel economy of more than 5 liters/100km will be targeted so that the vehicle will qualify as an eco-car by the Thai government, and a starting price of approximately 400,000 baht will be targeted as well.

2010 Honda BRIO Concept

Honda is on Charge : New honda 2009

Honda is on Charge
by Mark Creese
To all intents and purposes Formula One should be the most exciting sport on Earth. Just one look at the key ingredients that concoct this sport has me salivating with excitement. Firstly you have a global giant of the car world such as Honda breaking away from the hatchback market and producing nearly 1,000bhp in a car that weighs less than the original Mini. Secondly this outlandish performance is put in the trust of 20 of the most skilled drivers on the planet, who are only ever 2-3 seconds away from a high speed shunt. Thirdly, the races take place in the most exotic locations around the world, including: Bahrain, Monaco, Brazil, Australia and Singapore. Why oh why then is it so dull?
As a child I'd drag myself out of bed at 3am just to watch a Friday practice, before repeating the feat for Saturday qualifying and Sunday race day. I knew all the drivers statistics, why rear down force shouldn't be an issue around the Hockenheim circuit and the past winners of the championship for 50 years. Much like a lot of the population I've tired in recent years of no overtaking, the same winners and consistent rule changes that try and fail to re-ignite excitement. Michael Schumacher was the greatest driver in the history of the sport but his constant winning also destroyed my love for it.
Then there was the tobacco sponsorship ban of a few years ago. Such a furore was made over banning the cancer-givers that the sport's focus was lost. So what that I fancied a cigarette after watching 'Marlboro' on Schumacher's car cross the winning line again, the advertising really wasn't the root of the problem Formula One was suffering.
Not content with banning cigarettes, overtaking had to be improved (or at least occur once in a race). So cars were slowed down and made more difficult to drive. The result? The best drivers were still in the fastest cars and could cope far better than the weaker drivers already in cars to suit their abilities. The emergence of Lewis Hamilton last year has certainly gone some way to undo the monotony of the now-retired Schumacher era. Not only is he the first black driver in Formula One, but he's super-quick - if a bit erratic.
Problem is that even if we overlook the unsolved overtaking problem, the President of the Fédération Internationale de l'Automobile (FIA) Max Mosley's sexual preferences, constant rule changes and Lewis's efforts to promote the sport, there's one massive problem that looms like an Eagle over its prey - global warming. With the Earth dying thanks to mankind's greed it seems everyone from every walk of life is being encouraged to recycle, use less energy and travel using green transport. I guess doing four miles to the gallon at 200mph every other weekend, with hundreds of articulated lorries, private jets and motor homes in tow doesn't quite reflect that Formula One is listening.
Well maybe Honda has got the hint with their 'Earth' car from the 2007 season. Sponsorship free and painted with the planet Earth on it, Honda sold every pixel on its livery with each donation helping towards climate change. This season's car has continued with promoting the dangers of climate change in a more subtle manner and once again no sponsorship - wise when you consider the car was previously run by BAT - British American Tobacco.
Ok so you like Formula One, you love Honda, support Jenson Button (although you agree he's not much cop) and therefore want to reflect this in your everyday life - whilst saving the planet. The answer is a simple three words - Honda Civic Hybrid. Yep Honda has produced an eco-friendly car that doesn't need plugging into the wall, look stupid or cost the earth. The Honda Hybrid looks like any other saloon which when you consider the stylings of most electric or hybrid cars is a major plus point. Road Tax in the United Kingdom is stupidly expensive so having to fork out a mere £15 a year for driving the Civic Hybrid is probably all the encouragement you'll need to buy one. The other justification for buying one is that other than great fuel economy thanks to the electric motor doing a fair proportion of the work, it's actually a good drive. Yes it's not a 0-60mph monster but every other aspect is as you'd expect from a car from the Civic range - it's a main contender in the green race.
So there you have it, buy a Honda Hybrid and watch Formula One guilt free. Now if Jenson could just overtake someone…