Honda is on Charge

Honda is on Charge
by Mark Creese


To all intents and purposes Formula One should be the most exciting sport on Earth. Just one look at the key ingredients that concoct this sport has me salivating with excitement. Firstly you have a global giant of the car world such as Honda breaking away from the hatchback market and producing nearly 1,000bhp in a car that weighs less than the original Mini. Secondly this outlandish performance is put in the trust of 20 of the most skilled drivers on the planet, who are only ever 2-3 seconds away from a high speed shunt. Thirdly, the races take place in the most exotic locations around the world, including: Bahrain, Monaco, Brazil, Australia and Singapore. Why oh why then is it so dull?
As a child I'd drag myself out of bed at 3am just to watch a Friday practice, before repeating the feat for Saturday qualifying and Sunday race day. I knew all the drivers statistics, why rear down force shouldn't be an issue around the Hockenheim circuit and the past winners of the championship for 50 years. Much like a lot of the population I've tired in recent years of no overtaking, the same winners and consistent rule changes that try and fail to re-ignite excitement. Michael Schumacher was the greatest driver in the history of the sport but his constant winning also destroyed my love for it.
Then there was the tobacco sponsorship ban of a few years ago. Such a furore was made over banning the cancer-givers that the sport's focus was lost. So what that I fancied a cigarette after watching 'Marlboro' on Schumacher's car cross the winning line again, the advertising really wasn't the root of the problem Formula One was suffering.
Not content with banning cigarettes, overtaking had to be improved (or at least occur once in a race). So cars were slowed down and made more difficult to drive. The result? The best drivers were still in the fastest cars and could cope far better than the weaker drivers already in cars to suit their abilities. The emergence of Lewis Hamilton last year has certainly gone some way to undo the monotony of the now-retired Schumacher era. Not only is he the first black driver in Formula One, but he's super-quick - if a bit erratic.
Problem is that even if we overlook the unsolved overtaking problem, the President of the Fédération Internationale de l'Automobile (FIA) Max Mosley's sexual preferences, constant rule changes and Lewis's efforts to promote the sport, there's one massive problem that looms like an Eagle over its prey - global warming. With the Earth dying thanks to mankind's greed it seems everyone from every walk of life is being encouraged to recycle, use less energy and travel using green transport. I guess doing four miles to the gallon at 200mph every other weekend, with hundreds of articulated lorries, private jets and motor homes in tow doesn't quite reflect that Formula One is listening.
Well maybe Honda has got the hint with their 'Earth' car from the 2007 season. Sponsorship free and painted with the planet Earth on it, Honda sold every pixel on its livery with each donation helping towards climate change. This season's car has continued with promoting the dangers of climate change in a more subtle manner and once again no sponsorship - wise when you consider the car was previously run by BAT - British American Tobacco.
Ok so you like Formula One, you love Honda, support Jenson Button (although you agree he's not much cop) and therefore want to reflect this in your everyday life - whilst saving the planet. The answer is a simple three words - Honda Civic Hybrid. Yep Honda has produced an eco-friendly car that doesn't need plugging into the wall, look stupid or cost the earth. The Honda Hybrid looks like any other saloon which when you consider the stylings of most electric or hybrid cars is a major plus point. Road Tax in the United Kingdom is stupidly expensive so having to fork out a mere £15 a year for driving the Civic Hybrid is probably all the encouragement you'll need to buy one. The other justification for buying one is that other than great fuel economy thanks to the electric motor doing a fair proportion of the work, it's actually a good drive. Yes it's not a 0-60mph monster but every other aspect is as you'd expect from a car from the Civic range - it's a main contender in the green race.
So there you have it, buy a Honda Hybrid and watch Formula One guilt free. Now if Jenson could just overtake someone…