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2011 Volkswagen Jetta Best new carThe new Volkswagen Jetta is an entirely new vehicle design. The appearance of its fully galvanised body shows this most emphatically. Never before was a VW Jetta this large, this sporty, this independent. Just how independent? One sign is that the Volkswagen Jetta no longer shares any body components with the technically related world's bestseller, the Golf. Instead, the new Jetta impresses as an independent vehicle like the Passat CC or Tiguan. And it is just as safe; the previous model was already named "Top Safety Pick" in crash testing by the US organisation IIHS. Along with optimal occupant crash safety, the car has further advanced pedestrian safety features. With the Jetta, Volkswagen has once again introduced entirely new standards of quality to a vehicle segment
Volkswagen Says Quality Will Continue to Improve
VW claims warranty repair costs related to the fifth-generation Jetta (the one sold here since 2005) are down by 50 percent compared with the bad ol’ days of the fourth-generation (2000–2004) car. They claim to be at 600 warranty claims per 1000 vehicles compared with Toyota's 500 (VW's estimate), which is a lot better than the 1000 claims VW had three years ago. That said, Volkswagen has no plans to increase the length of its three-year warranty.
The Jetta will continue to be made in Mexico. There will be fewer options available, and VW is moving toward the Honda model of offering different trim lines with no factory-installed options but having more port- and dealer-installed options. VW hints that the 2011 Jetta will have a base price just over $15,000 when it goes on sale late next year; that’s about $2500 less than the least expensive 2009 model. VW’s head of U.S. product strategy, Toscan Bennett, explained how VW plans to produce a bigger vehicle for less money. "By virtue of localization, and by virtue of the fact that the New Compact Sedan will be sold globally—also in expanding markets, in India, in Russia—we’ll have more volume," says Bennett. Economic disasters aside, it’s sort of sad to hear that VW thinks Americans’ product tastes are aligned with the third world.
VW states seemingly conflicting goals for its products and marketing: they will remain cool and be mainstream. Like nearly every consumer product company in the world, VW points to Nike and Apple as examples of how this is possible. The last Jetta went perhaps too soft, so as VW tries to expand its appeal and focus its brand, there’s a lot riding on this product. We’ll let you know as soon as we see and drive the new Jetta if they’ve hit their mark.
The 2011 Jetta is just one part of Volkswagen’s plans for the U.S. The brand hopes to sell 800,000 vehicles here by 2018.
Top Competitors
* Chevrolet Cobalt sedan
* Honda Civic sedan
* Mazda 3 4-door
* Mitsubishi Lancer
* Subaru Impreza 4-door
Volkswagen Says Quality Will Continue to Improve
VW claims warranty repair costs related to the fifth-generation Jetta (the one sold here since 2005) are down by 50 percent compared with the bad ol’ days of the fourth-generation (2000–2004) car. They claim to be at 600 warranty claims per 1000 vehicles compared with Toyota's 500 (VW's estimate), which is a lot better than the 1000 claims VW had three years ago. That said, Volkswagen has no plans to increase the length of its three-year warranty.
The Jetta will continue to be made in Mexico. There will be fewer options available, and VW is moving toward the Honda model of offering different trim lines with no factory-installed options but having more port- and dealer-installed options. VW hints that the 2011 Jetta will have a base price just over $15,000 when it goes on sale late next year; that’s about $2500 less than the least expensive 2009 model. VW’s head of U.S. product strategy, Toscan Bennett, explained how VW plans to produce a bigger vehicle for less money. "By virtue of localization, and by virtue of the fact that the New Compact Sedan will be sold globally—also in expanding markets, in India, in Russia—we’ll have more volume," says Bennett. Economic disasters aside, it’s sort of sad to hear that VW thinks Americans’ product tastes are aligned with the third world.
VW states seemingly conflicting goals for its products and marketing: they will remain cool and be mainstream. Like nearly every consumer product company in the world, VW points to Nike and Apple as examples of how this is possible. The last Jetta went perhaps too soft, so as VW tries to expand its appeal and focus its brand, there’s a lot riding on this product. We’ll let you know as soon as we see and drive the new Jetta if they’ve hit their mark.
The 2011 Jetta is just one part of Volkswagen’s plans for the U.S. The brand hopes to sell 800,000 vehicles here by 2018.
Top Competitors
* Chevrolet Cobalt sedan
* Honda Civic sedan
* Mazda 3 4-door
* Mitsubishi Lancer
* Subaru Impreza 4-door
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